Founded by Marcella Pritchard G.G. (Graduate Gemologist, G.I.A.)

Meet your Trusted Diamond Advisor

I’m Marcella Pritchard, G.G., a Graduate Gemologist trained by the Gemological Institute of America and a trusted advisor to clients seeking clarity, confidence, and truth when purchasing diamonds.

Diamonds are often marketed with emotion—but they should also be chosen with knowledge.

For decades, I’ve worked with diamonds from the inside out: evaluating cut quality, light performance, clarity characteristics, and overall value beyond what a grading report alone can show. My role is not to persuade, but to educate, evaluate, and guide—so every client understands exactly what they are choosing and why.

My Promise

You don’t need to trust the diamond.
You need to trust the gemologist.

That trust is the foundation of everything I do.

Read more under "Meet Me" in the Menu.

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The Smart Diamond Buyer

A Gemologist’s Guide to the 4 Cs, Natural vs. Lab-Grown Diamonds, and Choosing the Right Engagement Ring by Marcella Pritchard GG

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She Built it Anyway

A No-Hype Guide to Building a Real Business Withour Money, Connections, or Permission.

No-Hype. No Gimmicks. Just Building.

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